Dollar pizza places are as plentiful as pigeons in New York City. Even in the winter, when other birds migrate, you can still find stray pigeons wandering around the streets, and dollar pizza places are a perennial nibble for New Yorkers on the go. “St. Mark’s 2 Bros. Pizza”, more simply known as “2 Bros Pizza” by most since the St. Mark’s is so tiny in the logo, opened in 2007, making them one of the first (if not the original) dollar pizza places in the city.
Despite the title of this being “St. Mark’s”, I actually went to the pizzeria on 38th and 6th Avenue since I was passing by it. Call it a morbid fascination with mediocrity, but I am very interested in these dollar pizza places lately, and the majority of them in the city are “2 Bros.” restaurants. There must be a reason for this, and I decided to give them a try and see if I could figure out why they were so successful in this niche market.