Half Cinnamon-Roll, Half Cookie – Meet the Cinnarookies!


Kickstarter is the place where dreams go to wither and die, or blossom and thrive. Like many other fans of that site, I love to scour the pages upon pages of ideas and concepts for things, like video games, comics, technology, or my personal favorite, food. It’s hard to choose what item you want to back when you are on a limited budget, especially when it comes to the tasty edible options out there. Luckily for me, I found Cinnarookies.

Billed as the hybrid between a cinnamon roll and a cookie, the Cinnarookie was created by Minnesota natives Ashley Wiermaa and Lindsey Else. The dream of these two business ladies/ bakers was to take their unique cookie idea and turn it into a national business. Like all start-ups, there are tons of expenses when it comes to starting the corporate side of things, so Ashley & Lindsey turned to their kickstarter to raise $3,500 to get the ball rolling. Thanks to their successful fundraising efforts, they raised more than they needed, and lucky for a backer like me, I got my hands on a dozen of their cookies as a thank you gift! So, let’s take a sneak peek at the Cinnarookie!


I received my cookies not long after the kickstarter finished, meaning these poor ladies had to bake dozens upon dozens of these treats in a short time period. Stuffed into an attractive black tin, the cookies were accompanied by a hand-written “Thank You” letter that was just as sweet as the cookies, and a sticker. Speaking of the cookies, take a look at these beauties!

Formed like they were a cinnamon roll, the texture was also somewhere between a cookie and a cinnamon roll. They were not hard and crunchy, but they were not soft either. The cinnarookies held their shape firmly, but were easy to bite into and crumbled wonderfully in my mouth. They were also quite a generous size, as you can see in the photo with my hand. These were certainly not a tiny cookie and were easily worth the price I paid for them (and would gladly pay again for).


The cinnamon filled swirl within is aromatic and delicious, as is the sweet maple-flavored icing on top that hardens and helps glue the cookie together. The dough itself was the perfect base for all of these flavors, and captured the essence of the softer cinnamon roll dough but in a harder style.

It took a lot of self-restraint to not eat them all in one sitting, especially since who knows how long it will be before I get another taste, but they were well worth the wait. Just the right amount of sweetness, combined with a perfect texture for how I like cookies like this, I look forward to when these are mailing nationwide so I can get another batch.

I genuinely can not wait for Cinnarookies to start taking off, as they will surely become a very popular cookie across America. It’s truly one-of-a-kind and needs to be tasted to be believed. I don’t know what kind of sorcery these two Minnesotans did to make this hybrid happen, but whatever they conjured up is one of the best cookies I have had in a long time!

The future site of Cinnarookies is this link here, but at the time of this article, their site is under maintenance. However, you can stay up to date on their progress on their Facebook page until the main site is ready.

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